One thing we as business owners or artists do, is we think we have the greatest piece of art or the ultimate work and that there’s no way somebody wouldn’t like this. We have to remember that even though we think we have the best thing since sliced bread…not every one eats bread! What I mean is…you have to know your audience, know who YOUR client or customer is (who is most likely to buy what you sell.)

Also, think about the WIIFM’s (What’s In It For Me)…from your customer’s (or potential customer’s) standpoint. What are you offering that benefits the client? Not the features…the BENEFITS!
Have you also thought about giving something away? You often have to give away some stuff (valuable stuff) to get those paying customers. I hope this helps you.

I think the key is having a written plan that includes specific goals,which allows you to measure if you’re successful or not. I doubt that if someone had a written plan, then put some (if not all) of John’s suggestions in place, that they would not hit some of those written goals.

So my answer to your question is, first, define success by writing specific goals, then use these tools to reach them.

Tony-