Part 2: How to Map Out Your Creative Ideas for the New Year

In last week’s message we talked about how using a MIND MAP or CONCEPT MAP was an effective, hands on method to map out your creative potential.

WHY? Because your creative mind can get stuck from either having an idea without knowing its full potential or from having TOO MANY ideas and not acting on either of them…

SO, AFTER YOU’VE DONE A MIND MAP…

The next thing to do is to take the creative ideas you’ve uncovered from the mind map exercise and truly determine which ones make a viable business concept.

SHIFT INTO NEUTRAL: Before I go on, you MUST get to a place within yourself where you can be open to parting with an idea.

This mindset allows you to be in a place of neutrality: a place where your emotional ties to a concept will not smother sound advice and judgment that may or may not agree with your concept. A place where you can hear and obey God’s will especially when it differs from your will.

Here are 3 important questions you need to ask yourself about the ideas you circled in the Mind Mapping exercise:

1. Is there a demand for this concept? Your idea is either a product or service for or to someone other than yourself. And those people must have a need or want what you provide. Just because you like it, doesn’t mean the public likes it. If there is no expressed need, scratch that idea (Ouch! That’s why I said you gotta be neutral!)

2. Who is mostly likely to need what this idea or concept provides? If the answer to #1 is “Yes” , then it should be easy to identify the answer to #2, by the way, the answer is not “everybody”! It may be “women ages 35-55 that live in” your area, or “men 18-24 and 35-45 that collect comics”, etc.

3. Where do they get there information? Whether it be Facebook, local television and radio, Twitter, a specific magazine…wherever they get their information is the place you where you want to meet them. That is where you connect and share your idea or concept.

What did I miss? What would YOU advise? Share your voice below…

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